Branding Through Business Photos and Branding Through. . ?
Have you ever noticed that most Realtor photos on business cards, etc. look soooo good. They do! You all look really polished and fine – that is a good thing too!
Did I make a mistake when I decided not to brand through my professional photo of myself?
Well, hopefully when I retire, my website and business will be known as the one-legged Blue Heron Realtor. Yep, my Realtor photo is a one-legged Blue Heron from the Everglades. I took the photo myself.
I see a lot of Realtors out there with their names as their domain names as well. What if you are a very well known male Realtor and you have a daughter who becomes a Realtor. Do you think people will follow her more as a Realtor when she inherits your business and her last name changes when she gets marred and owns John Doe dot Com with her name as Jane Jones?
I view branding as a long-term investment that can be passed on from generation to generation and even sold. Should branding be very unique, or is it too impersonal. . . hmmm? An all perplexing question.
If anyone out there has ideas, please let me know. I am an open-minded person and would love to hear your feedback! I do welcome any comments you all may have.
Branding Through Business Photos or Branding Through. . ?
Heidi Carlisle, Realtor
3758 Tamiami Trail North
Naples, Florida 34103